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Over the years, Madison has sought excellent long-term
equity results, while maintaining portfolio stability and consistency.
To this end, we follow a consistent, long-held philosophy. By staying
true to this approach, we expect to enjoy superior returns, while exposing
our clients to only moderate risk. For a more complete discussion of our
equity philosophy and methodology, see Equity Portfolios.
We believe that clients are best served by a carefully
conceived and controlled equity investment process, avoiding short-term
performance contests. We don't avoid risk, for that would limit potential
gains. We remain acutely aware of our risk exposure at all times, and
tightly manage its scope and timing. Ours is an active, dynamic process
that requires in-depth analysis and the willingness to make tough decisions.
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(L to R) Matt Hayner, Ray DiBernardo, Dave Halford,
Rich Eisinger, Jay Sekelsky
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| Madison's risk posture
Barron's
December 20, 2004
"Its not always easy to get a good night's sleep when
you're responsible for managing dollars...given the uncertain
and volatile stock markets of the past few years. But veteran
money manager Rich Eisinger, a stock picker with Madison
Investment Advisors...thinks he has just the right sleeping
tonic. His prescription? Keep a small number of stocks in
your portfolio and look for companies with top brand names
and market dominance that have sustainable earnings, predictable
cash flow and savvy managements..."
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